Requested
Capture the ask, audience, channel, objective, owner, deadline, and required assets before work begins.
Marketing workflow
Kanban for marketing teams that are tired of asking “where is that?”
Move campaign work from request to brief, production, review, scheduled, and live with one visible workflow. Add recurring work, owners, deadlines, and progress feedback without burying the team in project-management ceremony.
A simple marketing board
In production
Keep copy, design, landing pages, email, social, and paid creative visible while they are being built.
Review → Live
Separate feedback from production, then move approved work into scheduled and live states.
Where Kanban helps marketing
- Campaign requests stop living in email and chat
- Review bottlenecks become visible
- Recurring newsletters, reports, and social work can repeat predictably
- Owners and deadlines stay attached to the work
- Completed campaigns create visible progress for the team
Start with one campaign.
Do not redesign the whole department on day one. Put one active campaign on the board and improve the workflow from what actually gets stuck.
Get the campaign template